DOC · CASE STUDY / DASTER MURAHWholesale online store
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A wholesale dress store with per-kodi pricing and minimum orders

A dress wholesaler straight from the factory sells by its own rules: prices per kodi (20 pcs), minimum order per type, free cargo shipping above a certain quantity. The site states all of those rules clearly.

What they needed

Daster Murah is a factory-direct dress wholesale center: rayon, jumbo, nursing, and batik dresses, shipped across Indonesia.

Wholesale has different pricing logic than retail: prices are counted per kodi (20 pcs), there is a minimum order per type, and shipping costs differ for large volumes. The site must show these rules as they are so buyers are not misled before ordering.

What we built

Laid out from the features that are actually live on their site, not promises in a brochure.

A catalog with honest wholesale rules

  • Per-kodi pricing and per-pcs price conversion shown side by side
  • Minimum order per type (1 kodi = 20 pcs) written on the product
  • Free cargo shipping program for large orders announced on the home page
  • Best Seller labels marking the best-selling products

Orders through the sales channel that already works

  • Orders forwarded to the admin following the existing wholesale flow
  • Shipping information across Indonesia available without logging in

Need something similar?

Package Intermediate is the right starting point

A large catalog with layered pricing rules and regular product updates fits Intermediate and its CMS. Build cost Rp 20 jt.

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